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域级别链接特征对搜索排名有何影响?

来源:加网编辑部 标签:域级别搜索排名
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Moz年度报告调查了Google的17,600个关键词的搜索结果,并采访了150位搜索专家。

Moz annual report to investigate the search results of the 17600 key words Google, and interviewed 150 search experts.

调查结果显示了最有影响力的排名因素(10分制):

Survey results show the most influential ranking factor (10 points):

域级别——链接的权威特征(8.22);

Domain level -- the authority of the link (8.22);

页级别链接指标(8.19);

Page level link indicator (8.19);

页级别关键词和内容指标(7.87)。

Page level keywords and content index (7.87).

搜索专家并不确定域级别关键词使用量(5.88)和页级别社交指标(3.98)的影响。

Search experts do not determine the impact of domain level keyword usage (5.88) and page level social indicators (3.98).

搜索专家还评价了一些个别因素:

Search experts also evaluated a number of individual factors:

标题内关键词(8.34);

Key words (8.34);

页面内容的独特性(7.85);

The uniqueness of the page content (7.85);

来自权威网站的原始链接数量(7.78)。

The number of original links from the authoritative website (7.78).

换句话,内容质量和链接仍然是搜索排名的重要因素。

In other words, the quality of the content and the link is still an important factor in the search ranking.

小贴士:

Tips:

页面关键词使用和排名的相关性很低;

The correlation between the use of page keywords and ranking is very low;

使用HTTPS只有很小的积极作用(0.04),几乎可以忽略不计;

Using HTTPS only a small positive effect (0.04), almost negligible;

有些页级别链接特征,例如页面权限(0.37)和链接到地址的单独IP数量(0.31),显示出最强的相关性;

Some of the page level link features, such as page authority (0.37), and the number of individual IP linked to address (0.31), show the strongest correlation;

域名托管的页面的链接和排名有些相关性,但是不想页级别链接指标那么强;

Domain name hosting page links and some correlation, but do not want to page level link indicators so strong;

社交和品牌特征包括Facebook(0.27)和Google+(0.27)的分享和排名有些相关性,Moz认为“虽然有理由认为Google在算法中并不直接使用社交分享,但是通过社交分享能获得很多二次SEO益处”。

Social and brand features include Facebook (0.27) and Google+ (0.27) share and ranking some correlation, Moz believes that although there is reason to believe that Google is not directly used in the algorithm to share, but through social sharing to get a lot of SEO benefits of two".

Moz的调查还包括一些因素将如何改变Google排名算法:

Moz's survey also includes a number of factors that will change the Google ranking algorithm:

88%的搜索专家认为移动友好性的影响将增加;

88% of search experts believe that the impact of mobile friendliness will increase;

81%的专家认为对网站或页面感知价值分析的影响将增加;

81% of the experts believe that the impact of the site or page perceived value analysis will be increased;

79%的受访者认为是页面搜索即时结果的数量和质量;

79% of respondents believe that the number and quality of instant results of the page search;

67%的搜索专家选择了点击量和停留时间这样的使用数据;

67% of the search experts chose to use data such as the amount of hits and stay time;

67%的专家认为设计的易读性和易用性的影响将增加。

67% of the experts believe that the design of legibility and ease of influence will increase.
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