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抢注“.com”撕逼域名太OUT 手机域名才是潜力股

来源:网站优化 标签:撕逼域名域名注册国际域名手机域名
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近日,网友们津津乐道的打车软件撕逼大战在网上引发了众人关注,被奉为撕逼界鼻祖的王思聪却没出来“主持大局”而是脑洞大开得注册了域名 “bbbb.com”,网友纷纷表示4b不正是“撕逼”的谐音吗,眼光独特的王公子虽然经常语出惊人,但这次的举动绝对是看好“bbbb.com”未来的 商业价值,甚至传言360董事长周鸿祎也想顺势买下“bb.com”,一时间域名的商业价值又被大众所关注。

无疑,“.com”的域名几乎是绝大部分人用PC接触互联网的独家记忆,这个所有人都可以注册的顶级域名从诞生起就成了投资人青睐的奶酪,伴着多起 高价值的域名交易,更证明了其强大的升值能力。然而随着移动互联网时代的到来,当大家习惯用手机去浏览信息、完成交易的时候,“.com”的域名真的还有 那么牛气吗?

用户习惯决定商业前景

很多商业模式经常打着改变和培养用户习惯的旗号进行品牌推广,如果最难改变的习惯都可以被撼动,那么基于绑定用户习惯的商业模式必定价值可期。移动 互联网时代很多企业放弃了推广自己的“.com”域名,而是采用二维码,主要原因就是用户习惯发生了变化。以前人们习惯使用电脑处理工作和生活,作为pc 端企业网站的主要域名“.com”,价值自然不菲,但如今,手机用户越来越多,而用手机访问PC网站耗流大、体验差等问题,使得用户看到“.com”便联 想到PC网站而放弃访问,如果企业再在移动端进行“.com”推广,势必会被用户摒弃。

再说二维码,目前是企业最主流的移动推广形式,具有鲜明的移动互联网特点,可以说已经颠覆了.com,手机用户只需要端起手机“扫一扫”,就可以轻 松的关注企业的APP、微信公众号,但理想很丰满,现实很骨感,虽然二维码取代com成为企业推广移动应用的主要标注方式,但其能够承担起作为移动互联网 门牌号和商标的重任吗?二维码营销发展到现在,其实暴露了很多问题,比如,扫码率很低、使用局限性,以及安全隐患等先天不足,使得其顶多是一个仅能被扫码 软件识别的网络链接。

既然“.com”被用户摒弃,二维码有诸多局限,那么谁能承担起移动互联网门牌号和商标的重任呢?

经互联网名称与数字地址分配机构(ICANN)授权,专门面向移动互联网的中文通用顶级域“.手机”,相对“.com”具有鲜明的移动特色,相对二维码更能作为企业在移动互联网的门牌号和商标,并成为企业各种移动应用的统一入口。

统一入口,化繁为简

首先,手机域名以“.手机”作为后缀,移动互联网的特征明显,而且由于中文易记,便于传播,这将使得企业节省巨大的宣传成本,获得较高的响应率;其 次, “.手机”域名在应用模式上相较于传统域名有了创新,它通过微入口服务不仅将便于企业把多种移动应用统一推广,更是大大改善客户体验。“.手机”整合了企 业所有的移动应用入口,由多点分散变成了一步到位,这个整合的平台是对企业所有移动端应用的检阅,企业的微信公众号、官方微博、APP、微网站、微店、百 度直达号等移动应用都可以整合显示在“.手机”的导航页面内,这不仅方便了统一设置管理和操作,也节省了多种移动应用推广给企业带来的巨大成本。正所谓统 一入口,化繁为简,“.手机”域名的推出更像是为企业移动应用的推广进行了“减负”。而且这种快捷、有效、直达的方式也规避了传统扫描二维码、搜索下载渠 道、输入复杂的英文网址所带来的体验上的烦恼。由此可见,在互联网时代,手机域名不仅更符合用户的使用习惯,也将使得企业的宣传推广事半功倍,必将成为移 动互联网的主要寻址指引方式。

价值凸显,亟待保护

当然,虽然“.手机”在与“.com”的对比中我们可以挖掘众多的优势,但也无法规避“.com”时代面临的问题——域名保护。王思聪 愿意高价购买“bbbb.com”一方面是看重了这一简单字母所蕴藏的巨大商业价值,另一方面应该也是考虑到当年高价买回“wanda.com”的前车之 鉴。当“.手机”的商业价值逐渐被社会认可后,就已被专业的“玉米虫”(域名投资人)所关注,一系列恶意抢注,商业投资行为接踵而来——据悉已经出现 BOSS,施华洛世奇的手机域名被抢注后申请仲裁的情况,而当企业再想回收域名时将会付出高额的代价,甚至会对品牌形象造成损害。因此,出于品牌安全的考 虑,企业主应当用行动尽快抢占“.手机”域名的先机。

移动互联网时代给了用户全新的用网体验,也给了企业更多的机会。轰轰烈烈的移动营销更需要统一入口,重拳发力,而唯有紧跟时代潮流,保持创新活力的 企业才会继续领跑营销战场。至此,回顾王公子的“撕逼”域名,当然从品牌保护的角度来说本无可厚非,但从当前移动互联的发展的需求,以及随之而来的商业价 值来看,土豪们高价购买被炒过时的“.com”就略显OUT了,应该更多地将目光投向手机域名这一新领地。

Recently, netizens relish the taxi software tear force war on the Internet led to the limelight, was regarded as the founder of Wang Sicong tear forced community did not come out "over the overall situation," but the brain was wide open hole registered the domain "bbbb.com "netizens have expressed 4b is not exactly" tear force "homonym you, unique vision of Wang Gongzi although often stunned the world, but this move is definitely optimistic" bbbb.com "future commercial value, and even rumors of 360 chairman Zhou also want to take advantage of buying "bb.com", the commercial value of a time domain has been of concern to the public.

No doubt, ". Com" domain name that most people almost exclusive access to the Internet with a PC memory, this all top-level domains can be registered from birth to become investors favored cheese, accompanied by more than high-value domain name transaction, but also demonstrated its strong ability to appreciate. However, with the advent of the mobile Internet era, when we used to use the phone to browse information when the transaction is completed, ". Com" domain really there are so arrogant it?

Users accustomed to decide business prospects

Many business models constantly change and develop user habits banner banner branding, if most difficult to change habits can be shaken, then bind user habits based business model must value can be expected. Mobile Internet era many companies give up to promote their ".com" domain, instead of using two-dimensional code, the main reason is a change in user habits. Before people used to use computer processing work and life, as the main domain pc end corporate site ".com", the value of the natural lot of money, but now, more and more mobile phone users, while using a mobile phone to access the PC web site consumption of large flow and experience the difference and other issues, so that the user sees ".com" they think of the site and give access to PC, if the mobile end enterprises to conduct ".com" extension, the user is bound to be abandoned.

Besides two-dimensional code, currently is the most mainstream mobile extended form, with distinctive characteristics of the mobile Internet, can be said to have subverted the .com, mobile phone users only need to reach for the phone, "sweep the" you can easily focus on the enterprise APP, public micro-channel number, but the ideal is full, the reality is very skinny, although the two-dimensional code replace com become a major enterprises to promote mobile applications marked way, but it can take up as mobile Internet house number and trademarks task it? D code of marketing development up to now, in fact, exposed a lot of problems, for example, sweep rate is low, use limitations, as well as security risks and other deficiencies, so that it is at best only a network link is a scan code software identification.

Since the ".com" abandoned the user, two-dimensional code has many limitations, then who can take on the task of house number of mobile Internet and trademark it?

Via the Internet Corporation for Assigned Names and Numbers (ICANN) authorized specifically for the Chinese mobile Internet generic top-level domains. "Mobile phone", the relative ".com" with distinct characteristics of movement, relatively two-dimensional code more as a business in the mobile Internet House number and trademark, and a variety of mobile applications become unified entrance.

Unified entrance, simplify

First, the mobile phone domain names. "Mobile phone" as a suffix, mobile Internet features clear, and easy to remember because the Chinese, easy to spread, it will make companies save huge publicity costs, obtain higher response rate; secondly,. "Mobile phone" the domain name in the application mode compared to traditional domain names with innovation, through micro-enterprise portal services will not only facilitate a variety of mobile applications to promote unity, but also greatly improve the customer experience. . "Mobile" integrates all enterprise mobile applications entrance, by the multi-point spread into a step, this integrated platform is to review all mobile end enterprise applications, corporate public micro-channel number, the official microblogging, APP, micro Website, micro shop, Baidu direct number and other mobile applications can be integrated in the display. "mobile phone" in the navigation page, which not only facilitates the unified set of management and operation, but also saves huge promotion costs of a variety of mobile applications to the enterprise ʱ?? The so-called unified entrance, simplify,. "Mobile phone" is more like a domain name to launch mobile applications for the promotion of enterprise in a "burden." Annoyance and this fast, efficient, direct way also to avoid the traditional two-dimensional code scanning, search download channels, enter the English site complex brought on experience. Thus, in the age of the Internet, cell phones domain only more in line with the user's habits, it will make more effective business promotion, will become the main mode mobile Internet addressing guidelines.

It highlights the value, urgent protection

Of course, although "mobile phone." In contrast with the ".com" in that we can tap numerous advantages, but it can not avoid the issue ".com" Era - The domain name protection. Wang Sicong willing to buy expensive "bbbb.com" On the one hand is the value of a great commercial value hidden in this simple letter, on the other hand should also be taken into account when the higher price back "wanda.com" lesson. Once. "Mobile phone" commercial value have been gradually recognized by society, had to be professional "corn worm" (domain name investors) are concerned, a series of cybersquatting, business investment behavior after another - It is reported that there have been BOSS, situation Swarovski phone domain name has been registered for arbitration, and when companies think about recycling domain will pay a high price, even have a brand image damage. Therefore, considerations of brand security, business owners should use preemptive action. "Mobile phone" domain of the initiative as soon as possible.
Mobile Internet era has given users a new experience with the network, but also to the companies more opportunities. More vigorous mobile marketing requires a unified entrance, strike force, while only keeping up with the times, maintain the innovation and vitality of enterprises will continue to lead the marketing battlefield. So far, Wang Gongzi review of "tearing force" domain name, of course, from the perspective of brand protection of the blame, but the current needs of the development of the mobile Internet, as well as the attendant commercial value, the local tyrant who buy expensive fired outdated ".com" to slightly OUT, should be more mobile phone domain eyeing this new territory.
备注:本篇文章由加网编辑原创内容,转载请注明出处:转自加网

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