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什么是营销型的北京网站建设公司?

来源:北京网站建设公司 标签:营销营销型网站网站建设
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        什么样的网站建设才能称得上营销型的网站建设哪?所谓营销即经营销售,营销型网站就是指能够对企业的经营销售有推动作用的网站建设
 

       网站建设的经营功能加网认为主要是指品牌与口碑的经营。企业做网站也许并不能提升公司的管理经营,也不能提升公司的生产经营,但网站建设对提升企业在人们心目中的品牌和口碑形象的作用,远远高于企业通过传统媒体或VI制品所能达到的效果。因为网站建设无论从地域、时间还是展示形式等各各方面都比传统媒体等渠道对品牌与口碑经营的优势更加明显。没有任何一个传统媒体可以实现7*24小时无地域限制地通过文字、图片、3D动画、多媒体等多种形式展示企业品牌口碑形象。
 

       加网专业资深工程师通过对企业网站建设进行人性化的有机策划和融入企业文化的精心设计,让网站建设无论从页面形象展示效果、功能使用便利性以及从网站自身转换率等方面,来最大限度的提升企业品牌与口碑的经营成果。加网技术开发工程师通过对网站后台程序和前端页面制作程序的专业优化,实现网站程序无论从执行性能方面还是从SEO宣传推广方面再进一步巩固和提升企业品牌与口碑的经营效果。
 

       然而好的东西往往具有双刃剑的特点,如果一味追求低成本而忽略了网站建设的质量效果,那么其同样会对企业品牌口碑形象造成意想不到的伤害。比如当用户打开公司的网站,看到的网站规划凌乱无章、设计粗糙丑陋、更无企业自身文化特色的个性体现。即便该企业是一个非常优秀成熟的企业,那么可能在这个用户的印象中却只留下个人小作坊式的形象了。这样就产生了对企业品牌与口碑形象建立的负面作用。
 

       北京网站建设的销售功能加网认为:主要是指网站建设通过互联网对企业产品服务的宣传推广,来带动企业自身业务量的实质性飞跃。网站建设要想实现销售功能,首先要做好网络推广工作。目前网络推广的形式和方法有很多种,但无外乎主动推广和被动推广两种思路。主动推广狭义上讲就是通过邮件群发等手段直接引流到网站建设;被动推广即通过百度等搜索引擎、网址目录等流量入口来接收流量。只有吸引了流量(也就是眼球)网站建设才可能实现销售功能的价值。没有流量网站基本规划设计的再好,没人看到也等于零。
 

       加网自12年起就开始注重积累在互联网营销方面的各种资源,到目前为止已经建立了自己的主动推广营销数据库及被动推广营销技术团队。加网凭借多年积累下来的各种推广资源和技术优势,为每一位营销型网站建设客户打造由内而外的全方位营销型网站建设产品,为企业品牌口碑形象的建立和实际业绩的提升注入强劲有力的动力。加网的目标就是助力中小企业通过互联网、信息化技术实现其自身的目标!!

 


 

What kind of website construction can be regarded as a marketing oriented website construction? The so-called marketing management and sales, marketing website is to be able to promote the operation of the company's business sales site construction.
 

Website construction of the operating functions of the JiaNet that is mainly refers to the brand and reputation of the business. Corporate website may not enhance the management of the company, also cannot ascend the production and operation of the company, but website construction to enhance the role of enterprises in the minds of the brand and reputation image, far higher than the enterprise through traditional media or VI products can achieve the effect. Because the site construction from the geographical, time or display form and other aspects than the traditional media and other channels of brand and reputation management advantages more obvious. Not any one of the traditional media can achieve 7*24 hours without geographical restrictions through text, pictures, 3D animation, multimedia and other forms of corporate brand reputation.
 

With JiaNet professional senior engineer through the enterprise website construction for human nature of organic planning and integrated into the enterprise culture, let the site construction no matter from the page image display effect, the use of convenience, and from the site itself conversion rate, etc., to maximize the promotion of corporate brand and reputation of the business results. With the development of JiaNet technology, the engineers through the website background program and the front page of the professional optimization of the production process, the realization of the site program whether from the implementation of the performance or from the promotion of SEO to further consolidate and enhance corporate brand and reputation of the business effect.
 

However, good things often have a double-edged sword, if the pursuit of low-cost and neglect the quality of the site construction effect, then it will also be the same brand of corporate brand reputation caused by unexpected damage. For example, when the user to open the company's website, see the site planning messy, design, rough, ugly, more non corporate personality reflects the cultural characteristics. Even if the enterprise is a very good mature enterprise, then may be in the impression of the user has only left a small workshop style image. Thus, the negative effect of the brand and reputation of the enterprise is created.
 

Beijing website construction of the sales function plus the JiaNet said: mainly refers to the website construction through the Internet to promote the enterprise product services, to promote the enterprise's own business volume of substantial leap. Website construction to achieve the sales function, first of all to do a good job of network promotion. At present, there are many ways to promote the network, but there are two kinds of ideas, which are not active or passive. The initiative to promote the narrow sense is through the mail and other means of direct drainage to the site construction; passive promotion that through Baidu and other search engines, web directories and other traffic flow inlet to receive traffic. Only attract traffic (that is, the eye) website construction is possible to achieve the value of sales function. No flow site basic planning and design, no one can see also equal to zero.
 

Since 12 years, the JiaNet has begun to focus on the accumulation of various resources in the Internet marketing, so far have established their own initiative to promote marketing database and the passive marketing technology team. With many years of accumulated resources and technology advantages, for each site to build a marketing website to create a full range of marketing oriented website building products, for the establishment of corporate brand reputation and the actual results of the establishment of a strong impetus to inject strong. And the goal is to help small and medium enterprises through the Internet, information technology to achieve their own goals!!

备注:本篇文章由加网编辑原创内容,转载请注明出处:转自加网

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